Animation Production
Project Type: Marketing Vision Video
Project Why: Expedia's corporate travel division was in the middle of a rebrand and needed to communicate their core values to customers.
Integrated Engagement Profile:
- Define positioning strategy and creative brief
- Provide story narrative, copywriting and creative direction
- Execute integrated creative production and post-production
Project Tasks:
- Extract messaging goals
- Develop creative brief
- Develop visual style, copywriting and creative direction
- Execute animation production
Project Deliverables:
- Global Marketing Video (localized to 4 languages)
- Visual style for global product marketing videos
- Tradeshow Graphics
